Our Team

Fernando Labastida

Fernando Labastida has a long-standing history in marketing. In 1998, he co-founded Latin IT Marketing to assist U.S. software companies in navigating the Latin American markets. By 2009, Fernando adapted the platform into a consultancy aimed at helping Latin American companies enter the U.S. market. Today, as the CMO of Robotic Crew, he leverages his marketing expertise to bridge talent gaps in robotics by connecting Latin American professionals with North American opportunities. Born in New York City, Fernando has lived in multiple global cities such as London, Mexico City and Los Angeles. He is now based in Austin, TX. Outside of work, he’s a father of four, an avid runner, and frequently travels between the U.S. and Latin America.


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